Mise-en-scene
The video begins with 'Justin' in a leisure park to set the scene of the video. The mise-on-scene is used to relate to the target audience (10+). He is dressed casual to highlight a relaxed and social mood. The location is moved to a bowling alley and the young girl is introduced. She is carrying a bowling ball and her friends are either on their mobiles or talking to one another. Justin is then joined with his group of friends in the bowling alley, this automatically shows the typical relationship of the boy (Justin) interested in the girl which makes it relatable to teens.
Cinematography
The video starts by showing a medium shot of 'Justin', then the camera does a 360 degree track around him. We then see a medium shot of Justin as he begins to sing which indicates he is the lead singer. The video is made up of quick shots to show the different events that are occurring.
Background research
His name is known by everyone around the globe but 'Justin bieber' began by posting videos of himself singing on ‘Youtube’. He shone into stardom when ‘Usher’ saw these videos and realised the talent Justin had. From then Usher became his manager and Justin has become a huge success worldwide. He’s video ‘Baby’ has currently got 339,610,521 views on Youtube and still counting! His image and music appeals to teenage girls and is now known as a 'teen sensation'.
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