The first music video to be viewed on MTV was "Video Killed the Radio Star" by The Buggles. This led other artists to produce music videos for many reasons:
•Advertisement
•Draws attention to the music/song
•Illustrates the song
•Appeals to a visual audience
•Expresses an individual’s emotions
•Tells a Story
•Markets and image
•Promotes the artist/single/album
•Persuades audience to buy the CD or download
•Raises the audience awareness or profile of the artist/group
•To make an artistic statement e.g. “Once in a lifetime” by Talking Heads
•Product Placement e.g. Christina Aguillera advertised her new perfume in her video “not myself tonight”
How might we Measure the Success Criteria of a Music Promo Video?
Most viewing of music videos now appears to be online (YouTube) than TV channels like MTV. A way we can measure the success of a music video is through award shows e.g. VMA- Music Video Awards. Other ways we can do this is through:
•Sales of the song- downloads/ CDs sold
•Charts
•Word of mouth
•Newspaper articles/ TV reports
•How many times shown on TV- music channels
•Amount of Publicity
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