Evaluation- Question 1

1.) In what ways does your media product use, develop or challenge forms and conventions of real media products?

GHD Cinderella Advert:
Although we did not use the original 'Cinderella story' idea, this is where our inspiration came from. We used eyeliner to write the title of the song on Casey's eyelid. We were inspired by the face paint used in the GHD Advert:


A main reason how we conformed to the conventions of real media products was by including lip synching. This is evident in nearly every successful music video which is why we included it in our video.

What makes our video look like a real video:
We also used similar shots from original music videos, below are pictures I made which combine shots from real music videos and similar shots from our video:

This shot on the left is from 'Taylor Swift-Fifteen' song, we liked the close up of the guitar as it is an interesting shot. The guitar was a vital instrument to have as the song begins with 25 seconds of guitar strumming. We also wanted to stay true to Maxine's musical talent so we thought the close up of the guitar complimented this idea well.


This is a shot we took from 'Miley Cyrus- The climb' video. The shot of the artist playing on the guitar with an interesting background appealed to us and inspired us to create a similar atmosphere.

We are conforming to this idea of having the artist playing a musical instrument in our video, this is a main idea which is present in many real media products.

As we did not have the technology and budget to create the blue smoky light used in 'The Climb" video we instead had Christmas lights hung behind to create the same magical effect.



We were really inspired by Pixie Lott's 'Cry me out' video. These shots are very similar in shot, action, and black and white lighting. We used a dance studio in our school which is parallel to the empty room Pixie is in. Also the dance movement used in both shots is very alike. The only difference is the costume, Pixie wears a black dress, however Casey wears a white dress to portray her innocence and purity.

Dance is a main theme which we have used in our video, we have developed this idea by using lip synching which is conforming to the conventions of real media products.


Cheryl Cole wears a flowey dress with cream pointe shoes, we used similar costume in our video to highlight the typical ballet outfit. The shot on the left is of Cheryl touching her pointe shoes, in our video Casey is tying the ribbons of the shoes.


This is a shot we took from Rihanna's 'Umbrella' video. The video includes Rihanna on pointe shoes, this video inspired us to include ballet in our new video. The shots are both of the waist down and walking along on 'pointe'.

Rihanna is another artist which uses 'ballet' in her video 'Umbrella', we conformed to this idea of having dance in our video.

In conclusion we followed the conventions of a music video by including lip synching, musical instruments and dance, therefore we did not challenge any forms of real media products.