The making of our music video consisted of us using new media technologies. When we began searching for our song and artist we used the website: Unsigned.com. it was simple to find the song we were looking for as they catagorised each artist with the genre of their songs. We chose the category “Blues / Soul / Acoustic” which lead us to our chosen artist : Maxine Vauzelle. Luckily Maxine had a Myspace profile which let us know more about her and what kind of artist she is- her individual vintage and retro style is what inspired us to make our music video. Once we decided she was our chosen artist we emailed her asking for permission to use her song for our media project. The email is below:
Once we got our positive reply we began researching our ideas for our video- this took a lot of time to finalise our decision but we decided to give our video a vintage feel which meant we were staying true to the artist’s style. We used sites like google and Youtube to develop our search. I made a collage of all the images that inspired us. The image is below:
We also came across the ‘GHD Hair Strighteners’ advert which complimented our music video idea. From this video we decided to give our video a narrative- this being the story of Cinderella. The advert ends with ‘Cinderella’ deciding she does not need the prince. We both decided we liked the spin to the original story so in our music video we would have Cinderella end alone and unhappy. The advert is below:
We also used Facebook as part of our research- One of our friends had put up photos from a photography project. The photos had a quirky and colourful theme to them which inspired us to include this idea in our music video. After we asked for permission, we were able to put the pictures on our blogs. Below is an image showing the similarities between our music video and the Facebook image:
When we had filmed our original idea we realised we did not like where it was going in the editing stage- so our decision to start again was very drastic but it paid off. As part of our research and planning for our music video we began to look at artists that are successful in the charts and what they are doing in their music videos. We were inspired by cheryl Cole, Rihanna and Pixie lott- who all had a dance theme to their videos. We liked this idea and as Casey is already a dancer it made this new idea easier. We looked through Casey’s dance pictures on Facebook to get inspiration. We really liked this image which we later decided to put on our Digi pak:
When it came to designing our Digi Pak we used ‘Picnik’ which is an editing website. We put the above picture and began exploring and experimenting with different styles and colours. Below is a few we liked:
The video camera we used to film our music video was different to last year which enabled better quality footage:
Other equipment we used on set was still cameras to capture images of locations, props and for continuity purposes. Also a tripod to ensure our shots was straight and even.
Our editing software was also different this year:
Final Cut is an improved editing programme which allowed us to include more effects and transitions. The detailed and complex software made the lip synching task easier to achieve.
Survey monkey is another website we used in the evaluating stage. We created a questionnaire regarding our music video, digi pak and magazine advert- which we then sent to our target audience (teens) via facebook to answer. Another way I created a questionnaire was on Microsoft word which I gave to our media class to fill in.
Below is a collage of all the different new media technology logos we used:
Bluetooth was used to transfer images we took on our photos to our imac computers.
No comments:
Post a Comment